New ‘namkeen’ Products to be launched in India by Pepsico
November 25, 2009
Spurred by the sweet results of its India-oriented products — such as Nimbooz, the packaged lemon water — Pepsico has resolved to taste India’s namkeen market within a couple of years.
Pepsico’s snacks brands like Uncle Chipps and Kurkure enjoy an appreciable market share in India. However, the company has not been able to dip into the country’s enormous namkeen market.
The Pepsico India chairman, Sanjeev Chadha, has told the media that the company has planned to placate the Indian palate with innovative products that use ingredients indigenous to the country.
Further, it has been reported that Chadha believes there were plenty of opportunities for the company in India’s juices and drinks category.
As for the namkeen plan, the project to establish Pepsico’s fourth snacks plant, at an estimated cost of around USD 50 million, is already underway.
At present, however, it is not known what namken products the company plans to introduce to India.
Src: adgully.com
Few days, there was this rumor about Kurkure that was spreading like a wild fire on the web. Every other blog and every other forum was talking about the alleged Kurkure plastic rumor. As per the Kurkure plastic rumor, if we burn Kurkure there is plastic melting. So the rumor advised people not to eat Kurkure.
Firstly, if Kurkure really contained plastic would it even be edible. Kurkure as a brand has been in the Indian market for years now. Then how can Kurkure suddenly start containing plastic. The Kurkure plastic rumor was just so fake and baseless but still people believed in it.
Kurkure is a new age namkeen snack. Kurkure is made from edible ingredients including rice meal, corn meal, gram meal, salt, spices, seasonings, edible oil, and condiments and flavors (some or all in variants of Kurkure). Kurkure is cooked in Rice Bran oil, it is one of the healthier oils available for cooking. By cooking Frito Lay range of products in RICE BRAN oil, the saturated fat has been reduced by 40%. Saturates are the ones to watch out for, because too much saturated fat can contribute to increased blood cholesterol levels.
All the ingredients used to manufacture Kurkure are used by most of the Indian families in their daily kitchen. This only means that Kurkure is not bad for health and is completely safe for consumption.
Src: http://kurkure.co.in/FAQ.aspx
Taking a cue from the success of ITC’s Bingo, Gujarat Cooperative Milk Marketing Federation (GCMMF), universally known for its dairy products brand Amul, has decided to enter the branded snacks market with Munch Time, a salty snack much like Frito Lay’s Kurkure in taste.
The product is being test-marketed in Gujarat and is expected to be rolled out nationally in two months. Priced at Rs 5 a packet, the snack is targeted at teenagers and children.
The branded snacks segment has recently seen a surge in activity with the high-decibel entry of ITC’s Bingo, which has quickly grabbed 15 to 16 per cent share of the Rs 2,000 crore market from leader Frito Lay.
Src: Potatopro.com
Kurkure goes Regional; launches ‘South Special’
June 1, 2009
Kurkure, one of India’s most loved snack food brands, today announced the launch of its new region specific flavour, made using rice and corn, for consumers in the South market – the ‘South Special’. The new local flavour for the South Indian market has been developed by Kurkure based on in-depth consumer research. For Kurkure lovers across the region, their very own tedha shaped snack will offer them a wider variety to choose from!
Title: Simran, Brand Ambassador for Kurkure in the South
Launched in the city by Kurkure’s brand ambassador and popular South Indian actress – Simran, the ‘South Special’ flavour for South India has special spices with a dash of curry leaves designed to tingle the taste buds of consumers. Another reason for consumers to snack away while savouring the delightful taste of authentic South Indian spices!
Savouring the delicious ‘South Special’ flavour, Kurkure brand ambassador Simran said, “Kurkure has always been my favourite as I can Snack smart with Kurkure which is made using rice, corn and cooked in healthier rice bran oil. To find a new localized ‘South Special’ Kurkure flavour is a delight and I am already a fan of it. I hope consumers like it too.”
According to Mr. Vidur Vyas, Executive Vice President – Marketing, FritoLay India, “Kurkure is an established leader in the Indian snack market and it has always been our endeavor to consistently take consumer insights and base our product innovation on the same. We believe that ‘South Special’ embodies the connect Kurkure has with its consumers in this market and celebrates the local cuisine & taste. Kurkure made using rice, corn and special spices with a dash of curry, reiterates our endeavor to give consumers the option to SnackSmart™ while retaining 100% great taste.”
Made using rice, corn and gram blended with a variety of spices and flavors, consumers can SnackSmart™ and enjoy the great taste of Kurkure products, cooked in healthier rice bran oil with 40% less saturated fats, zero trans fats and no added msg. All these value additions increase the ratio of the good fats and reduce the saturated fat by 40%.
Frito Lay India, PepsiCo India’s foods division, also announced the launch of two more flavours for the West and the East of India with ‘Mumbai Chatpata’ and ‘East Parar Tok Jhal’ respectively. The ‘Mumbai Chatpata’ captures the delectable and addictive mild spicy flavour mixed with pepper and fennel and the ‘East Parar Tok Jhal’ brings out a tangy taste of mustard and a mouth watering mix of spices and chilli.
Kurkure has once again lived up to the expectations of its consumers by bringing in a burst of exciting flavours for the family. The three regional product offerings celebrate India’s diversity and culture by combining authentic and intense spices and creating a delicious twist of flavored variations.
Kurkure Mumbai Chatpata – Kurkure Snack Flavour
May 29, 2009
Kurkure, one of India’s most loved snack food brands has brought a new, regional flavour to the West market and is bound to be a hit with Mumbaikars! Called the ‘Mumbai Chatpata’, this new flavour has a delectable and . Made using rice, corn and gram blended with a variety of spices and flavors, consumers can now SnackSmart™ and enjoy the great taste of Kurkure products, cooked in healthier rice bran oil with 40% less saturated fats, zero trans fats and no added msg. All these value additions increase the ratio of the good fats and reduce the saturated fat by 40%.
The new flavour derives itself from spices that put Indian food on a pedestal and as the name suggests, it celebrates the local cuisine & taste of the region! For Kurkure lovers, their very own tedha shaped snack will offer them a wider variety to choose from!
The Growing Indian Snacks Market
May 28, 2009
The Indian snacks market is worth around US$ 3 billion, with the organised segment taking half the market share, and has an annual growth rate of 15-20 per cent. The unorganised snacks market is worth US$ 1.56 billion, with a growth rate of 7-8 per cent per year. There are approximately 1,000 types of snacks and another 300 types of savouries being sold in the Indian market today. Potato chips and potato-based items are the most popular products with more than 85 per cent share of the salty snack market, the report said. In the organised potato chips market, Pepsi and Haldiram’s are some of the leading players.
There is a big market for snacks in India as urban Indian consumers eat ready-made snacks 10 times more than their rural counterparts. Indians in the western regions eat the maximum amount of snacks, followed by the people in northern region.
“Consumers are willing to pay a premium for both value-added private and branded products, creating immense opportunities for manufacturers and retailers,’ the report stated. “There is a widespread recognition in India that consumers are likely to replace light meals with snacks”, it further added.
“Src: http://www.ibef.org/artdisplay.aspx?tdy=1&art_id=19844&cat_id=60“
Indian Snacks
May 28, 2009
Snacks have become such an integral part in our busy lives especially the namkeen snacks like Kurkure, Lays, Bingo, etc.
This blog will provide you with all the information about the Indian snacks market.
The latest snacks that are launched in the market, the snacks that were dominating in the Indian market but are nowhere today. All the information on this blog. If you want to know about any snack, you can just comment on this post here and I will try my best to get that information for you.
Hop in here from time-to-time to find interesting facts and information about the Indian snacks market.
