Kurkure Movie And a Legal Notice from PepsiCo India
November 22, 2010
There been a legal notice issued by PepsiCo India to the movie producers of an “Adult Entertainment Film” for naming their movie as KURKURE and diluting the snack brand. An initial enquiry conducted by PepsiCo has revealed that the said movie is a local Telugu movie and are unaware of the time of release of this movie. The word KURKURE used, has no obvious meaning in the Telugu language and the same appears to be deliberately adopted by the movie producers.
The word KURKURE is now exclusively associated with the PepsiCo and cannot be used by any one, without the express authorization of PepsiCo.
PepsiCo India has also issued a notice to other online properties carrying the movie in question titled KURKURE and/or its images, clips etc as the publication of such images, clips, etc is continuously damaging PepsiCo’s brand equity. It is taking a legal action against its producers and websites not ready to remove the published Kurkure movie from their respective properties.
About PepsiCo:
PepsiCo is one of the leading manufacturers and sellers of beverages and snack products across the world. It is an active interest in India since many years. PepsiCo has two Group companies, PepsiCo (India) Holdings Private Ltd and Pepsi Foods Private Limited through which it conducts its business in India. It sells various branded beverages including Pepsi, 7UP, MIRINDA, etc and branded snack products including LAYS, CHEETOS, etc. They also manufacture, market and sell juices under the brand name TROPICANA and bottled water under the brand AQUAFINA.
About KURKURE:
KURKURE is one of best known snack products in the Indian market and is sold under the brand name/ trade mark KURKURE. The said brand was adopted by PepsiCo in the year 1999 for a snack product specially designed to suit Indian tastes. The status of the brand KURKURE especially in the category of snack products is incomparable. In fact, a recent report in Economic Times described KURKURE as one of PepsiCo’s “Iconice Brands”.
