New Delhi, May 24, 2011: Kurkure, India’s popular and fun loving family Namkeen brand from PepsiCo India has always taken pride in the fact that it’s made from trusted ingredients found in Indian kitchens.
And now in a first, Kurkure has launched 3 new products under the “Ingredients of India” range made with a special ingredient found in every home, Dal ! Of course, Kurkure has given its signature twist to all 3 products. Using a combination of popular dals & locally relevant flavours from various regions of India, Kurkure has come out with 3 exciting variants – Mumbai Chatpata Usal, Bengali Jhaal & South Spice Mix.
Kurkure Ingredients of India
The three variants were launched today by popular bollywood star and Kurkure brand ambassador, Juhi Chawla. “Kurkure has always been a snack that I have enjoyed eating and being associated with since 2004 as it’s a fun snack brand par excellence that has delighted consumers by focusing on quality & keeping up with changing needs. These three new variants made with different dals are another example of relevant innovation people have come to expect from Kurkure” said Juhi Chawla.
On the occasion Nalin Sood, EVP Marketing – Foods, PepsiCo India, said “Kurkure always been at the forefront of innovation in the snacks category by bringing locally relevant, great tasting & quality products to Indian consumers. We are confident that consumers will enjoy these 3 products made using dals. It will be our endeavor to continue to come up with exciting innovations that continue to delight consumers.”
The three new ingredient based Kurkure will be available in retail outlets available across the country in packs of 23g for Rs 5 (inclusive of all taxes), 50 g for Rs 10(inclusive of all taxes), 120g for Rs. 20(inclusive of all taxes). The launch of the three new variants will be aggressively promoted through a 360 degree marketing campaign .
Additional notes on Kurkure:Kurkure, which was fully developed in India as a great tasting ‘namkeen’ snack, has established a strong connect with consumers across India. It has been at the forefront of product and marketing innovation and has constantly re-invented itself to remain relevant to the Indian ethos and culture. All ingredients used in making Kurkure are trusted kitchen ingredients used daily in all households for preparation of various food items. Cooked in Rice Bran Oil, Kurkure has 40% less Saturated Fat, Zero Trans Fats and No Added MSG.
Not only has Kurkure provided an inimitable taste and superior quality, it has brought fame and joy to many through its ‘Kurkure Chai-time-achievers’ face on pack initiative and ‘Kurkure Spend Time With Your Family’ program. In 2010, Kurkure launched an ingredient innovation with the launch of Kurkure made with Rajma, which was a big hit with consumers.
Media contacts
Ashutosh Sharma
GM, Corporate Communications
PepsiCo India Private Limited
Ashutosh.sharma@pepsico.com
+91 9818763772
Malika
Associate Partner
Tarmac Affairs
malika@tarmacaffairs.com
+91 9899961550
PepsiCo Installs Biogas Plant at Pune Unit
March 30, 2010
PUNE, INDIA – PepsiCo India has installed a biogas plant at its Frito-Lay manufacturing unit at Pune. The company is now directly using this gas for the production of its snack product Kurkure. The company commissioned the plant in June last year and is now running at full daily capacity.
Rajeev Kumar, VP, Operations, PepsiCo India said, “The plant produces enough biogas for two processing lines. We have stopped using LPG on those two lines, where we produce Kurkure, out of the seven lines. The plant produces 2200 million cubic meters of gas a day, substitute 200 tonnes of LPG annually.”
It also reduces our carbon emissions by 600 tons annually, Mr Kumar said. The Pune plant is the first one across Frito-Lay’s global operations to use biogas, according to The Economic Times. The Pune manufacturing unit produces the entire range of Frito-Lay’s snacking products Lays, Kurkure, Cheetos, Uncle Chips and the recently launched biscuit brand Aliva.
The unit also generates 10-12 tons of bio-degradable waste daily, comprising potato peels, extra burnt chips, green potatoes, etc, which was earlier disposed off as waste and will now be used in the biogas plant. Installed at an investment of Rs 3.5 crore, the plant will save the company its annual expenditure of Rs 1.5 crore on waste disposal.
Src: TheBioenergySite News Desk
Kurkure Launches the New Funjabi Kadhai Masala
February 23, 2010
Kurkure, the popular snack, has launched a brand new namkeen snack inspired by the popular cuisine of Punjab. The new ‘Funjabi Kadhai Masala’ has ingredients that this fun loving community enjoys. Funjabi Kadhai Masala is made with Rajma and embellished with the aroma of cinnamon, clove, black cardamom and hint of tangy tomato. As Deepika Warrier, Marketing Director, Frito Lay India puts it, “As an established leader in the Indian snack market Kurkure has always been known to surprise and delight its consumers with innovative and great tasting offerings. The new flavour is inspired by the food culture and the dildaar fun spirit of Punjab. Rajma is considered a popular, special occasion, “family together” food in this part of India and so we decided to develop a snack that not only carries this taste of popular rajma but is actually contains rajma.”
Few days, there was this rumor about Kurkure that was spreading like a wild fire on the web. Every other blog and every other forum was talking about the alleged Kurkure plastic rumor. As per the Kurkure plastic rumor, if we burn Kurkure there is plastic melting. So the rumor advised people not to eat Kurkure.
Firstly, if Kurkure really contained plastic would it even be edible. Kurkure as a brand has been in the Indian market for years now. Then how can Kurkure suddenly start containing plastic. The Kurkure plastic rumor was just so fake and baseless but still people believed in it.
Kurkure is a new age namkeen snack. Kurkure is made from edible ingredients including rice meal, corn meal, gram meal, salt, spices, seasonings, edible oil, and condiments and flavors (some or all in variants of Kurkure). Kurkure is cooked in Rice Bran oil, it is one of the healthier oils available for cooking. By cooking Frito Lay range of products in RICE BRAN oil, the saturated fat has been reduced by 40%. Saturates are the ones to watch out for, because too much saturated fat can contribute to increased blood cholesterol levels.
All the ingredients used to manufacture Kurkure are used by most of the Indian families in their daily kitchen. This only means that Kurkure is not bad for health and is completely safe for consumption.
Src: http://kurkure.co.in/FAQ.aspx
Taking a cue from the success of ITC’s Bingo, Gujarat Cooperative Milk Marketing Federation (GCMMF), universally known for its dairy products brand Amul, has decided to enter the branded snacks market with Munch Time, a salty snack much like Frito Lay’s Kurkure in taste.
The product is being test-marketed in Gujarat and is expected to be rolled out nationally in two months. Priced at Rs 5 a packet, the snack is targeted at teenagers and children.
The branded snacks segment has recently seen a surge in activity with the high-decibel entry of ITC’s Bingo, which has quickly grabbed 15 to 16 per cent share of the Rs 2,000 crore market from leader Frito Lay.
Src: Potatopro.com
Kurkure goes Regional; launches ‘South Special’
June 1, 2009
Kurkure, one of India’s most loved snack food brands, today announced the launch of its new region specific flavour, made using rice and corn, for consumers in the South market – the ‘South Special’. The new local flavour for the South Indian market has been developed by Kurkure based on in-depth consumer research. For Kurkure lovers across the region, their very own tedha shaped snack will offer them a wider variety to choose from!
Title: Simran, Brand Ambassador for Kurkure in the South
Launched in the city by Kurkure’s brand ambassador and popular South Indian actress – Simran, the ‘South Special’ flavour for South India has special spices with a dash of curry leaves designed to tingle the taste buds of consumers. Another reason for consumers to snack away while savouring the delightful taste of authentic South Indian spices!
Savouring the delicious ‘South Special’ flavour, Kurkure brand ambassador Simran said, “Kurkure has always been my favourite as I can Snack smart with Kurkure which is made using rice, corn and cooked in healthier rice bran oil. To find a new localized ‘South Special’ Kurkure flavour is a delight and I am already a fan of it. I hope consumers like it too.”
According to Mr. Vidur Vyas, Executive Vice President – Marketing, FritoLay India, “Kurkure is an established leader in the Indian snack market and it has always been our endeavor to consistently take consumer insights and base our product innovation on the same. We believe that ‘South Special’ embodies the connect Kurkure has with its consumers in this market and celebrates the local cuisine & taste. Kurkure made using rice, corn and special spices with a dash of curry, reiterates our endeavor to give consumers the option to SnackSmart™ while retaining 100% great taste.”
Made using rice, corn and gram blended with a variety of spices and flavors, consumers can SnackSmart™ and enjoy the great taste of Kurkure products, cooked in healthier rice bran oil with 40% less saturated fats, zero trans fats and no added msg. All these value additions increase the ratio of the good fats and reduce the saturated fat by 40%.
Frito Lay India, PepsiCo India’s foods division, also announced the launch of two more flavours for the West and the East of India with ‘Mumbai Chatpata’ and ‘East Parar Tok Jhal’ respectively. The ‘Mumbai Chatpata’ captures the delectable and addictive mild spicy flavour mixed with pepper and fennel and the ‘East Parar Tok Jhal’ brings out a tangy taste of mustard and a mouth watering mix of spices and chilli.
Kurkure has once again lived up to the expectations of its consumers by bringing in a burst of exciting flavours for the family. The three regional product offerings celebrate India’s diversity and culture by combining authentic and intense spices and creating a delicious twist of flavored variations.
Kurkure Mumbai Chatpata – Kurkure Snack Flavour
May 29, 2009
Kurkure, one of India’s most loved snack food brands has brought a new, regional flavour to the West market and is bound to be a hit with Mumbaikars! Called the ‘Mumbai Chatpata’, this new flavour has a delectable and . Made using rice, corn and gram blended with a variety of spices and flavors, consumers can now SnackSmart™ and enjoy the great taste of Kurkure products, cooked in healthier rice bran oil with 40% less saturated fats, zero trans fats and no added msg. All these value additions increase the ratio of the good fats and reduce the saturated fat by 40%.
The new flavour derives itself from spices that put Indian food on a pedestal and as the name suggests, it celebrates the local cuisine & taste of the region! For Kurkure lovers, their very own tedha shaped snack will offer them a wider variety to choose from!
