Kurkure Launches the New Funjabi Kadhai Masala

Kurkure, the popular snack, has launched a brand new namkeen snack inspired by the popular cuisine of Punjab. The new ‘Funjabi Kadhai Masala’ has ingredients that this fun loving community enjoys. Funjabi Kadhai Masala is made with Rajma and embellished with the aroma of cinnamon, clove, black cardamom and hint of tangy tomato. As Deepika Warrier, Marketing Director, Frito Lay India puts it, “As an established leader in the Indian snack market Kurkure has always been known to surprise and delight its consumers with innovative and great tasting offerings. The new flavour is inspired by the food culture and the dildaar fun spirit of Punjab. Rajma is considered a popular, special occasion, “family together” food in this part of India and so we decided to develop a snack that not only carries this taste of popular rajma but is actually contains rajma.”