The Growing Indian Snacks Market

The Indian snacks market is worth around US$ 3 billion, with the organised segment taking half the market share, and has an annual growth rate of 15-20 per cent. The unorganised snacks market is worth US$ 1.56 billion, with a growth rate of 7-8 per cent per year. There are approximately 1,000 types of snacks and another 300 types of savouries being sold in the Indian market today. Potato chips and potato-based items are the most popular products with more than 85 per cent share of the salty snack market, the report said. In the organised potato chips market, Pepsi and Haldiram’s are some of the leading players.

There is a big market for snacks in India as urban Indian consumers eat ready-made snacks 10 times more than their rural counterparts. Indians in the western regions eat the maximum amount of snacks, followed by the people in northern region.

“Consumers are willing to pay a premium for both value-added private and branded products, creating immense opportunities for manufacturers and retailers,’ the report stated. “There is a widespread recognition in India that consumers are likely to replace light meals with snacks”, it further added.

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