Taking a cue from the success of ITC’s Bingo, Gujarat Cooperative Milk Marketing Federation (GCMMF), universally known for its dairy products brand Amul, has decided to enter the branded snacks market with Munch Time, a salty snack much like Frito Lay’s Kurkure in taste.

The product is being test-marketed in Gujarat and is expected to be rolled out nationally in two months. Priced at Rs 5 a packet, the snack is targeted at teenagers and children.

The branded snacks segment has recently seen a surge in activity with the high-decibel entry of ITC’s Bingo, which has quickly grabbed 15 to 16 per cent share of the Rs 2,000 crore market from leader Frito Lay.

Src: Potatopro.com


Indian Snacks

May 28, 2009

Snacks have become such an integral part in our busy lives especially the namkeen snacks like Kurkure, Lays, Bingo, etc.

This blog will provide you with all the information about the Indian snacks market.

The latest snacks that are launched in the market, the snacks that were dominating in the Indian market but are nowhere today. All the information on this blog. If you want to know about any snack, you can just comment on this post here and I will try my best to get that information for you.

Hop in here from time-to-time to find interesting facts and information about the Indian snacks market.